Media

How Peloton's 21 fitness-influencer instructors use Instagram fame to market the brand and keep customers coming back

1 month ago   |   By Business Insider

Peloton is an at-home fitness company that offers livestream and on-demand fitness classes to its subscribers, many of whom use the company's custom bikes and treadmills.
It hires popular fitness instructors to stream classes to thousands of users in the US, UK, Canada, and Germany.
Instead of traditional influencer marketing, the company turns to its 21 fitness-influencer instructors to promote its brand to their 2.3 million followers on Instagram, Twitter, and Facebook.
Peloton's trainers actively encourage users to reach out on social media, sometimes shouting out their Instagram...
Read more ...

 

The top 14 PR pros and publicists for YouTube creators, Instagram influencers, and other digital stars

The top 14 PR pros and publicists for YouTube creators, Instagram influencers, and other digital stars

1 month ago   |   By Business Insider

With the rise of YouTube and Instagram influencers, top public relations firms have developed digital departments and now work with popular creators like David Dobrik and Emma Chamberlain.
Business Insider is recognizing the leading PR agents in the influencer and creator industry, who stand out in how they respond to news events and help clients jump on social trends.
We chose these 14 power players based on factors like their roles, responsibilities, and impact on their clients and the influencer space broadly.
Read more ...

 

The entrepreneur's ultimate guide to influencer marketing on Instagram, from micro-influencers to brand ambassadors, and everything in between

The entrepreneur's ultimate guide to influencer marketing on Instagram, from micro-influencers to brand ambassadors, and everything in between

1 month ago   |   By Business Insider

Influencers are the best way to attract customers to your brand on Instagram.
By 2021, shopping on Instagram is expected to generate $10 billion a year in revenue.
Business Insider spoke to influencer marketing expert Elma Beganovich on how to navigate the industry. She gave us tips on the five types of influencers, how much they cost, and getting loyal customers to build your network.
Beganovich suggested starting small - don't go after celebrities and macro-influencers until you've established your brand and following.
Read more ...

 


Search by Tags

   Media      Medias      Company      Germany      Market      Advertising      House      Companies      Housing      Marketing      Trends      Trend      Business      Industries      Industry      Building      Macro      Guide  


Coronavirus has people making more phone calls and sending fewer emails

Coronavirus has people making more phone calls and sending fewer emails

The coronavirus crisis has radically altered the way customers use the mobile network, according to a report released by AT&T on Tuesday. A shift to working at home has driven... Read more ...

Dow caps worst first quarter ever with 410-point drop on continued...

Dow caps worst first quarter ever with 410-point drop on continued coronavirus fears

US stocks declined on Tuesday as investors weighed a longer-than-expected recovery from the escalating coronavirus outbreak. The weak trading came as major banks revised their... Read more ...

A gallon of gas for 95 cents? It's here - and it will soon be even cheaper

A gallon of gas for 95 cents? It's here - and it will soon be even cheaper

The coronavirus pandemic is cratering demand for oil, which is driving down the cost of gasoline. The national average is below $2 a gallon, and dozens of stations are selling... Read more ...

Oracle tells employees it donated a COVID-19 'therapeutic learning system'...

Oracle tells employees it donated a COVID-19 'therapeutic learning system' that can help speed up the development of a treatment to the US government

Oracle founder Larry Ellison and CEO Safra Catz told employees Tuesday that the tech giant has set up cloud tools to help the US government find a COVID-19 cure faster... Read more ...

Economy On Lockdown: Jobless Rate Could Be Highest Since WWII

Economy On Lockdown: Jobless Rate Could Be Highest Since WWII

As efforts to slow the coronavirus pandemic temporarily put millions of Americans out of work, forecasters are predicting a record slowdown in the U.S. economy. Read more ...

March 31 Update: US COVID-19 Tests per Day TestAndTrace

March 31 Update: US COVID-19 Tests per Day TestAndTrace

There is still far too little testing in the U.S. Test-and-trace is a key criteria in starting to reopen the country. My current guess is test-and-trace will require around... Read more ...

New Webinar Series From RPR®: Use This Downtime to Up Your Skills

New Webinar Series From RPR®: Use This Downtime to Up Your Skills

NAR PULSE-REALTORS® across the country might find a few more hours on their hands as people stay home to flatten the curve of coronavirus. Turn this extra time into an... Read more ...

Photos show how New York is grappling with the coronavirus outbreak as the...

Photos show how New York is grappling with the coronavirus outbreak as the city rushes to build new hospitals and the state death toll surpasses 1,550

New York has been hit hardest by the coronavirus outbreak in the US, causing the streets to feel eerily empty and the hospitals and morgues to be hopelessly overwhelmed. Gov... Read more ...

More Americans could die from coronavirus than those killed in battle during...

More Americans could die from coronavirus than those killed in battle during Civil War, White House projection shows

President Donald Trump and his leading health advisers dealing with the novel coronavirus pandemic offered some grim statistics for Americans in the weeks ahead. Statistical... Read more ...

More than 70% of Americans hospitalized with COVID-19 had at least 1...

More than 70% of Americans hospitalized with COVID-19 had at least 1 underlying health condition, the CDC says - here's the breakdown

In the US, 73% of patients hospitalized with COVID-19 have had at least one underlying condition, according to a new CDC report . People with preexisting health conditions... Read more ...