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Investors are pouring millions of dollars into new digital firms that help marketers tap Amazon and Walmart's growing ad businesses

1 month ago   |   By Business Insider

Two Amazon-focused firms - Teikametrics and etailz - recently announced big funding rounds, showing investors want to fund companies that focus on e-commerce advertising even as funding for adtech and media companies dries up.
Companies like these are looking to crack into Walmart's e-commerce platform and building tools to help sellers with pricing and inventory challenges.
They see a chance to help sellers who are finding it harder to work directly with Amazon as it gets bigger.
Read more ...

 

The CEO of the Amazon-backed self-driving car startup Aurora explains why testing its tech on a computer is better than testing it in the real world

The CEO of the Amazon-backed self-driving car startup Aurora explains why testing its tech on a computer is better than testing it in the real world

1 month ago   |   By Business Insider

Aurora is developing software and hardware for autonomous vehicles with the goal of acting as a supplier to other companies, instead of making its own self-driving cars or ride-hailing service.
Chris Urmson, the company's CEO, said using simulations and other virtual methods to test the company's tech is more useful than running tests on public roads.
If you want to test a specific situation, you can repeat it more quickly in a computer than in the real world, Urmson said.
But Aurora still does real-world tests.
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The billions of dollars...
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A former Amazon Web Services manager has a plan to help customers manage out-of-control costs when using Amazon's cloud

A former Amazon Web Services manager has a plan to help customers manage out-of-control costs when using Amazon's cloud

1 month ago   |   By Business Insider

Seattle-area technology business management software company Apptio just inked a big distribution deal with Amazon Web Services.
Apptio exists to solve a common headache for companies moving to Amazon's cloud, or any other.
AWS allows users to pay only for the cloud capacity they use - but the complexity of modern software means that it's very common to pay for more cloud infrastructure than they need.
The deal represents efforts to solve a point of increasing complexity for companies making a digital transformation.
Read more ...

 


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Economy On Lockdown: Jobless Rate Could Be Highest Since WWII

Economy On Lockdown: Jobless Rate Could Be Highest Since WWII

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How to defer your bill payments if you've been financially affected by the...

How to defer your bill payments if you've been financially affected by the coronavirus

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March consumer confidence plunge indicates ‘a severe contraction rather than...

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Marriott says at least 5.2 million guests' personal information was likely...

Marriott says at least 5.2 million guests' personal information was likely breached - the company's second major security incident in 2 years

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Google and Facebook will offer small businesses ad credits and grants

Google and Facebook will offer small businesses ad credits and grants

This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Business... Read more ...

Trump Administration Weakens Auto Emissions, Rolling Back Key Climate Policy

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The Coronavirus Economy: What it means to be a travel influencer when no one...

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VCs say that they're waiting for the 'new normal' before making big new...

VCs say that they're waiting for the 'new normal' before making big new startup investments: 'Whether they admit or not, everybody's in a little bit of a wait and see period'

VCs are preparing themselves for "a new normal" as the coronavirus outbreak continues to push people into quarantine and batter markets. Deal flow, which has already dropped... Read more ...

A tech incubator inside the former US consulate building in Mexico is...

A tech incubator inside the former US consulate building in Mexico is helping startups succeed in the cross-border economy

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Paul Krugman: The US economy is in a 'medically induced coma' and needs...

Paul Krugman: The US economy is in a 'medically induced coma' and needs massive fiscal aid to weather the coronavirus

Major parts of the US economy have been suspended to combat the spread of the novel coronavirus, and a surge in government spending is essential to offset the slowdown, Paul... Read more ...